Clean & Clear - "This Commercial Doesn't Understand You At All"

BBDO Bangkok

BBDO Bangkok Bangkok, Tailândia

Prêmios

1041

Marca: Clean & Clear
País: Tailândia

Anunciante: Johnson & Johnson

Titulo	This Commercial Doesn't Understand You At All
Agência	BBDO Bangkok
Campanha	This Commercial Doesn't Understand You At All
Anunciante	Johnson & Johnson
Marca	Clean & Clear
Posted	Novembro 2022
Sector Empresarial	Cuidados da pele e produtos para depilação
História	We think a lot about how to make teenager love our brand.But the problem that we’re facing is very huge, a generation gap.The idea has been generated from Gen-Y in agency, approved by Gen-B, shot by Gen-X,how on earth that we can understand Gen-Alpha or late Gen-Z?So, we come up with the strategy “Admit it. We don’t understand teenager”.Start by launching a film with one of the craziest content creator “Salmon House” we called it “This commercial doesn’t understand you at all”, We are compiling all stuffs that most of the advertisers assuming that teenager like it, such as the TEEN slang, rap songs, colorful outfits, skateboard etc with a twist that the only thing that totally understands your face is clean and clear foaming face.
Tipo de Mídia	Branded Content
Comprimento	169 seconds
Chief Executive Officer (CEO)	Somkiat Larptanunchaiwong
Chief Creative Officer	Thasorn Boonyanate
Creative Director, Copywriter	Warunyoo Sorasetsakoon
Redator	Chalermlarp Wiwat-arnuparp
Director de arte	Phanus Sobsamai
Produtor da agência	Toungrak Jiravatanarungsri
Project Manager	Autcharawan Laohachataroop
Visualizer	Kittiphan Phettim
Visualizer	Pramkitkajhon Chuayket
Visualizer	Chusak Choebangkaew
Art Studio	Chaichana Wachirasomboon
Director de arte	Piyamon Khasom
Diretor de Estratégia	Prasit Kunanuphanchai
Diretor dos Negócios	Taksina Vasaruchapong
Executivo de contas	Pornchanok Wuttitanakorn
Group Account Director	Mira Komolwanich
Produtora	Salmon House
Realizador	Benz Thanachart
1st AD	Vichai Matakul
2nd AD	Dew Putthasuwan
Produtor	Paweenwat Tangpimai
Cinematografia	Pake Tanapol
Gaffer	Piyapat Thepwong
Editor	Beam Wong
Colorist	Audomsak Thongain
VTR	Chiw Uparsin
Sound Mix and Design	Banana Sound Studio
Score	Sorawit Wongpiya
Casting	Naruethee Siriphruek
Guarda-roupa/estilista	Pim Wallipa