Renault Trafic Van E-Tech - "The Store"

Publicis Conseil

Publicis Conseil Paris, França

Prêmios

3562

Marca: Renault Trafic Van E-Tech
País: França

Anunciante: Renault

Titulo	The Store
Agência	Publicis Conseil
Campanha	The Store
Anunciante	Renault
Marca	Renault Trafic Van E-Tech
Data da primeira Transmissão/Publicação	2022 / 11
Sector Empresarial	Furgonetas
História	This story is about workers and entrepreneurs who build businesses with their hands. So, the film had to follow the same rules as much as possible in art direction. The Pierre & Rose stores were built both interior and exterior so we can enter these different universes. Attention to detail was important with all kinds of furniture we could use to recreate a period. Design of posters, vinyl and film covers, flippers, etc. All were created from scratch to create build a rich universe. The fitting was essential with a wardrobe range that embraces the different decades while avoiding some clichés.The cinematography on this commercial was a true conversation between creatives and film crew: we needed to feel the realness of the different situations, but we also assumed we had sort of theater-ish/staged scenes.So instead of emphasizing each era with tricks like vintage grain, textures, or film burns, we preferred to add an overall feeling with strong light bias (at the beginning with vivid, vibrant colors, also when the store closed), which makes it more consistent.The photography itself had to highlight and match each period.
Filosofia (língua original)	Vous voyez ce petit coffee shop de l’autre côté de la rue ? Il y a 15 ans, c’était peut-être une boutique de vente de jeux vidéo d’occasion. Il y a 30 ans encore autre chose. Les commerces ont toujours évolué avec le temps, et les entrepreneurs qui ouvrent ces boutiques sont ceux qui transforment nos villes et notre quotidien à travers les époques. C’est ce que raconte « The Store », le nouveau film Renault et Publicis Conseil réalisé par Rodrigo Saavedra (Soldats). Dans ce film, nous allons suivre l’évolution d’une boutique qui se transmet de génération en génération. D’une épicerie ouverte en 1912 par Pierre & Rose, le magasin se transformera au fil des décennies grâce au travail des enfants, petits-enfants et arrière-petits-enfants. En entrant dans l’intimité de cette famille, c’est toute une partie de notre histoire que nous voyons défiler à travers cette boutique. Et comme chaque professionnel a besoin de bons outils pour se transformer, nous verrons ici que Renault a toujours su évoluer pour accompagner ces entrepreneurs au fil du temps. Du Fourgon Postal (1909) à la Juvaquatre (1937-1960), puis de l’Estafette (1959-1980) au Master 1 (1980-1997), jusqu’au Nouveau Trafic Van E-Tech 100 % électrique (2022). La nouvelle version de ce véritable best-seller qui a conquis plus de 2,2 millions de professionnels depuis 1980 passe au 100% électrique et pourra donc toujours se rendre au cœur des villes. Sans compromis sur les prestations qui font le succès de Traffic Van, il dispose d’une autonomie de 240 km (WLTP) qui lui permet d’assurer toutes les missions. Quel que soit l’avenir, les professionnels seront encore amenés à évoluer. Et les véhicules utilitaires Renault évolueront toujours à leurs côtés.
Tipo de Mídia	Branded Content
Comprimento	121 seconds
Mercado	Estados Unidos, Bulgária
Trilha sonora	Le Grand Choral - from " La Nuit Américaine”
Director de publicidade	Arnaud Belloni
Director de publicidade	Laurent Aliphat
Director de publicidade	Sophie Jaguelin
Director de publicidade	Aurélie Estrabaud
President	Agathe Bousquet
President & Chief Creative Officer	Marco Venturelli
Director criativo	Marcelo Vergara
Director de arte	Clement Palouzier
Redator	Antoine Querolle
Produtor da agência	Caroline Petruccelli
Produtor da agência	Yann Dubois
Account Management	Hugues Reboul
Account Management	Grégoire Verdet
Account Management	Delphine Clautrier
Account Management	Fadoua Lebbar
Account Management	Téa Jeansonnie
Traffic	Solène Chalmey-meysselle
Process Manager	Claire Diot
Director de fotografia	Pierre de Kerchove
Realizador	RODRIGO SAAVEDRA
Produtora	Soldats Films
Produtor executivo	Pierre Cazenave-Kaufman
Produtor executivo	Perrine Schwartz
Designer de produção	Ivan Trivino
Production Designer Assistant	Gisela Arroyo
Editor	Carla Luffe
Editor	Paul Laurent
Colorist	Julien Alary
Guarda-roupa/estilista	Elise Bouquet
Guarda-roupa/estilista	Reem Kuzayli
Produtor de linha	Thomas Le Peutrec
Production Coordinator	Lisa Monnet
Production Service Company	B2Y Productions
Produtor de linha	Ivan Ivanov
Post-production Producer	Lalia Legan
Pós produção	Prodigious
Pós produção	FIRM
VFX Supervisor	Steven Ada
Post-production Producer	Xavier Boutin
Som	Start Rec
Compositor	Georges Delarue
Music Publishing	Warner Chapell
Master Recording	Start-Rec