Licra - "David"

Publicis Conseil

Publicis Conseil Paris, França

3037

Titulo	David
Agência	Publicis Conseil
Campanha	Faces of Fear
Anunciante	Licra
Marca	Licra
Data da primeira Transmissão/Publicação	2021 / 1
Sector Empresarial	Direitos humanos
História	LICRA and Publicis Conseil have created a campaign to reaffirm the commitment and vocation of the association, since its creation, in the fight against all types of racism and thus to assert the "R" of the International League Against Racism and Anti-Semitism (in French: Ligue Internationale Contre le Racisme et l’Antisémitisme). This campaign illustrates how racism has evolved. Because if less and less French people declare themselves as racists, acts unfortunately increase. A new form of racism qualified as "ordinary" and a generated hatred which today crystallizes around the fear of the other.Because it is fear that often leads to racism. And in our society where continuous information and overexposure to messages have become a norm, this fear is frequently spread.Often irrational, manipulative and intrusive, it takes on the face of current affairs, debates and theories to interfere in our subconscious and still too frequently lead us to racism.
Tipo de Mídia	Imprensa e publicações
Comprimento	76 seconds
Chief Creative Officer	Marco Venturelli
President	Marco Venturelli
Director de arte	Clement Palouzier
Redator	Antoine Querolle
Planeador estratégico	Didier Tavares
Produtora	Prodigious