Brastemp - "The Fairest Prenup"

FCB Brasil

FCB Brasil São Paulo, Brasil

2039

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Brastemp
País: Brasil

Anunciante: Whirlpool

Titulo	The Fairest Prenup
Agência	FCB Brasil
Campanha	The Fairest Prenup
Anunciante	Whirlpool
Marca	Brastemp
Data da primeira Transmissão/Publicação	2022 / 6
Sector Empresarial	Grandes electrodomésticos
Filosofia	Do you promise to love, cherish, and do your fair share of household chores? As part of its ongoing efforts to humorously highlight the discrepancy between how household tasks are divided among couples, appliance company Brastemp Whirlpool has introduced “The FairestPrenup.” The agreement makes the equal division of household chores a “legal” obligation, asking couples who are about to share a home to promise to assume equal responsibility for doing the laundry, cooking, cleaning, etc. The campaign, a follow-up to last year’s successful “Washing Away Excuses,” is built around the insight that while household chores should be everyone’s responsibility, there is not a fair division of labour among couples—with women overwhelmingly assuming the bulk of responsibility.
Tipo de Mídia	Case Study
Comprimento	100 seconds
Mais Informações	https://www.brastemp.com.br/divisaototaldetarefas
Director de publicidade	Andrea Salgueiro
Director de publicidade	Gustavo Ambar
Director de publicidade	Allyne Magnoli
Director de publicidade	Felipe Santos
Director de publicidade	Haline Pinto
Director de publicidade	Paulo Alves
Director de publicidade	Juliana Cereto
Director de publicidade	Gabriela Rosa
Chief Creative Officer	Ricardo John
Director executivo criativo	Anna Martha Silveira
Director executivo criativo	Marcelo Rizerio
Creative and Innovation Director	Pedro Araujo
Director assistente criativo	Heloisa Ribeiro
Director assistente criativo	Leticia Rodrigues
Director de arte	Rafael Rosa
Redator	Daniel Neme
Art Director Intern	Mariana Cabrera
Concept Director	Ana Becker
Content Team	Bibiana Saldanha
Content Team	Thea Rodrigues
Content Team	Marta Carvalho
Media Team	Tiago Santos
Media Team	Mateus Madureira
Media Team	Elmayr Barros
Media Team	Guilherme Castanho
Media Team	Robson Cruz
Media Team	Isabella Rosati
Account Management Team	Elton Longhi
Account Management Team	Cláudia Schneider
Account Management Team	Mayara Nunes
Account Management Team	Luizye Konstantinow
Account Management Team	Carolina Andrade
Account Management Team	Letícia Hengles
Strategy Team	Renata D'Avila
Strategy Team	Mariana Teixeira
Strategy Team	Isabela Panico
Strategy Team	Jaqueline Tampelli
Strategy Team	Marcella Huche
Strategy Team	Lucas Maciel
Chief Growth Officer	Fábio Freitas
Data Intelligence Team	Priscilla Olegario
Data Intelligence Team	Carolinne Dantas
Project Management Team	Renata Reigota
Project Management Team	Amanda Zambrana
Project Management Team	Anna Strohm
Produção	FCB Studio
Motion Designer & Editor	Henrique Aquino
Integrated Production Director	Fernanda Geraldini
Broadcast Supervisor	Carolina Ferreira
Graphic Production Team	João Albertini
Graphic Production Team	Daniela Fonseca
Technology Team	Juscelino Vieira
Technology Team	Liandra Monteiro
Fotógrafo	Gabriel Moura
Executive Director	Thais Sanches
Filmmaker	Rafael Avancini
Location Scout	Calixto de Carvalho
Set Assistant	Jhonatan Barbosa
Production Assistant	Mariana Bueno
Casting	Agencia Y Model