Whirlpool's Brastemp - "Washing Away Excuses"

FCB Brasil

FCB Brasil São Paulo, Brasil

5040

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Whirlpool's Brastemp
País: Brasil

Anunciante: Whirlpool

Titulo	Washing Away Excuses
Agência	FCB Brasil
Campanha	Washing Away Excuses
Anunciante	Whirlpool
Marca	Whirlpool's Brastemp
Data da primeira Transmissão/Publicação	2021 / 8
Sector Empresarial	Grandes electrodomésticos
Filosofia	Some of the excuses have been printed on t-shirts sent to about 200 opinion leaders, including journalists and influencers. When the shirts are laundered, the excuses disappear to reveal the message “Household chores are everyone’s chores.” A small number of shirts were also sold on an online pop-up store, enabling people to send them as a “gift” to a partner or significant other.
Tipo de Mídia	Integrated Media/360 Activation
Comprimento	60 seconds
CEO / CCO	Ricardo John
Client Services Team	Carolina Andrade
Client Services Team	Letícia Hengles
Client Services Team	Samia Reiter
Client Services Team	Mayara Nunes
Client Services Team	Thiago Iusim
Client Services Team	Elton Longhi
Planning Team	Isabela Katayama
Planning Team	Marcella Huche
Planning Team	Bruna Rodriguez
Planning Team	Renata Davila
Media Team	Robson Cruz
Media Team	Tiago Santos
Media Team	Teresa Urbano
Media Team	Nicola Aguiar
Media Team	Eliane Bernardino
Media Team	Fábio Freitas
Equipa criativa	Liandra Monteiro
Equipa criativa	Juscelino Vieira
Equipa criativa	Thiago Moralles
Equipa criativa	Thea Rodrigues
Equipa criativa	Renata Reigota
Equipa criativa	Marta Carvalho
Equipa criativa	Lucas Buled
Equipa criativa	Kaue Sá
Equipa criativa	Marcelo Rizerio
Equipa criativa	Ana Becker
Equipa criativa	Anna Martha
Produção	João Albertini
Produção	Daniela Fonseca
Produção	Camila Galdencio
Produção	Amanda Fonseca
Produção	Carolina Ferreira
Produção	Fernanda Geraldini
B.I.	Priscilla Olegario
B.I.	Barbara Feitosa
Produtora	M&A EVENTOS
Produtora	LANDIA Films
Realizador	Aline Lata
Managing Director/ Executive Producer	Sebastian Hall
Managing Director/ Executive Producer	Carolina Dantas
Produtor executivo	Valentina Baisch
Executive Producer Assistant	Larissa Delfini
Production Coordinator	Camilla Bastos
Production Coordinator Assistant	Mari Prado
Production Coordinator Assistant	Luciana Andrade
Production Coordinator Assistant	Natalia Petrechen
Director de fotografia	Erico Toscano
Director de arte	Rafa Blass
1st AD	Tati Klein
Production Director	Andrea Beni
Location	Tati Setton
Art Production	Gisela Villalva
Art Assistant	Mari Godone
Post Production Coordinator	Elton Bronzeli
Redator	Breithner Monteiro
Grade	Marla Colour Grading
Produção de som	Cabaret
Produção de som	Bruno Peras
Maestro	Guilherme Azem
Mix	Guilherme Azem
Mix	Luiz Ortega
Client Services	Barbara Russiano
Client Services	Flávia Caparelli
Client Services	Ingrid Lopes
Coordinator	Carol Oliveira
Coordinator	Chandra Lima
Coordinator	Verusca Garcia
Voz	Michele Bittencourt
Realizador	Flávio Santos
Product and Relationship Director	Gustavo Almeida
Artistic Director	Victor Godoy
Director of Operations and New Business	Gabriel Lima
Client Services	Viviane Costa
Influencer Marketing Specialist	Georgia Murta
Approval Client	Stefany Saraiva
Approval Client	Wendel Teixeira
Approval Client	Gabriel Silva
Approval Client	Allyne Magnoli
Approval Client	Gustavo Ambar
Approval Client	Andrea Salgueiro