Titulo | Filhos do Rock |
Agência | FCB Brasil |
Campanha | Filhos do Rock |
Anunciante | Sky |
Marca | Sky |
Posted | Junho 2012 |
Sector Empresarial | Serviços de cabo/satélite |
História | SKY was one of the sponsors of Rock in Rio 2011 and needed to be highlighted among the other brands, taking advantage on the opportunity to become closer to the young audience. Another objective of the action was to propagate the positioning of the brand: “Conectando gerações[1]”. Finally, we should generate demand for the social networks, aiming at encouraging users to interact with the brand. [1] Connecting generations |
Filosofia | Ensuring long life to rock was the strategy chosen by SKY. That was the way the project Filhos do Rock in Rio[1] was born, whose mission was to perpetuate this passion. Part of the campaign was titled ALTAR DO ROCK, which invited people in shows of the event and also through Facebook to get married in the name of rock. At the[JM1] social network, people proposed to someone and, in case of YES, the fiancés invited friends for a virtual celebration. The couple that achieved the largest number of guests for the party received a rock’n’roll honeymoon in Las Vegas. [1] Sons of the Rock in Rio |
Problema | SKY was one of the sponsors of Rock in Rio 2011 and needed to be highlighted among the other brands, taking advantage on the opportunity to become closer to the young audience. Another objective of the action was to propagate the positioning of the brand: “Conectando gerações[1]”. Finally, we should generate demand for the social networks, aiming at encouraging users to interact with the brand. |
Resultado | Over 17 thousand people downloaded the app. There were over 5 thousand proposals and 1,686 people got married in the name of the rock on Facebook. Over 3 thousand people formalized the proposal to apply for the honeymoon, and 5,179 people were guests or best people at the weddings. Thepost-action increased 80% its average ticket. |
Tipo de Mídia | Outros |
Art Buyer | Tina Castro |
Director de arte | Adriano Alarcon |
Produtor de som | Play it Again |
Illustrator | Indio San |
Director de arte | Rodrigo L. Rodrigues |
Equipa criativa | Ricardo Martin Neto |
Equipa criativa | Ricardo John |
Equipa criativa | Rodrigo L. Rodrigues |
Equipa criativa | Mauricio Diament |
Equipa criativa | Carlos Santos |
Equipa criativa | Ader Moreira |
Director criativo | Benjamin Yung Jr |
Director criativo | Ricardo John |
Director criativo | Adilson Xavier |
Redator | Adriano Alarcon |
Fotógrafo | Leandro Teixeira |
Director de media | Alexandre Ugadin |
Director de media | Sandra Carvalho |
Digital Creative Director | Mauro Ramalho |
Fotógrafo | Marcia Ramalho |
Director de publicidade | João Paulo Marques |
Director de publicidade | Marcelo Miranda |
Account Manager | Mauro Silveira |
Account Manager | Marco Aymoré |
Account Manager | Renata Velloso |
Account Manager | Juliana Nascimento |
Account Manager | Patricia Marinho |
Account Manager | Pedro Fuhrer |
Director de publicidade | José Ricardo Gallian |
Produtora | Gata Cine Produções Ltda |
Planeador | Pedro Cruz |
Planeador | Tatiana Weiss |
Redator | Ricardo Martin Neto |
Redator | Ricardo John |
Graphic Producer | Diego Bischoff |
Graphic Producer | Edgardo Pasotti |