| Titulo | The Hand |
| Agência | McCann Athens |
| Campanha | The Hand |
| Anunciante | ActionAid International |
| Marca | ActionAid |
| Posted | Outubro 2012 |
| Sector Empresarial | Acções caridade, fundações, voluntariado |
| História | That's why during the spot, we see a hand removing, destroying and throwing away the food, the water and the notebooks of children of the developing world, symbolizing the end of their sponsorships. |
| Problema | During western world's crisis, Actionaid sponsorships decreased. In order to make the sponsors reconsider, we reminded them that stoping sponsoring a child in need, is like taking back everything they have offered him till now. |
| Tipo de Mídia | Televisão e Cinema |
| Realizador | Giannis Gaitanidis |
| Produtora | STEFI Production |
| Director de contas | Harry Parianos |
| Director de fotografia | Christos Karamanis |
| Director criativo | Eleni Zisimopulou |
| Redator | Eleni Zisimopulou |
| Director de arte | Lena Kalothetou |