Zulu Alpha Kilo - "Say No To Spec"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canadá

18135

Titulo	Say No To Spec
Agência	Zulu Alpha Kilo
Campanha	Spec
Anunciante	Zulu Alpha Kilo
Marca	Zulu Alpha Kilo
Data da primeira Transmissão/Publicação	2015 / 11
Sector Empresarial	Agências de publicidade
História	Agencies have been doing “spec creative” in pitches since the Madmen era. But what happens when you ask people in other industries for spec work? Zulu decided to find out. From shopkeepers to professionals, participants had no idea what was about to be asked of them. The resulting film skewers the notion of pitch work while proposing to the ad industry: it’s time to do things differently. Zulu is one of the few agencies that steadfastly refuses to do free “spec” work for potential clients. Our video was made and shared at strategy’s Agency of The Year award show.
Tipo de Mídia	Viral
Comprimento	153 seconds
Director criativo	Zak Mroueh
Director de arte	Guilherme Bermejo
Director de arte	Nick Doerr
Produtor da agência	Tara Handley
Produtora	Zulubot
Realizador	Zak Mroueh
Producer	Tara Handley
Producer	Daniel Kaplan
Director de fotografia	Albert Huh
Casting	Shasta Lutz
Pós produção	Zulubot
Editor	Mike Headford
Digital Production	Smith
Digital Production	Roslyn Di Sisto
Audio Post Production	Zulubot
Music Producer	Tara Handley
Engenheiro de áudio	Stephen Stepanic