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Lisa Greenberg
Lisa Greenberg
SVp. Head of Art, Creative director at Leo Burnett Worldwide
Toronto, Canadá
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TituloThe Watch
Agência
Campanha The Watch
Anunciante Melanin Gamers
Marca Melanin Gamers
Data da primeira Transmissão/Publicação 2022 / 7
Sector Empresarial Instituições, organizações não governamentais
História Racist language is everywhere in online gaming, but even though over 80% of gamers face harassment, developers haven’t done anything to stop it.So we helped gamers do what developers wouldn’t. By turning Twitch’s built-in clip function into a weapon for gamers to fight racism themselves, we worked with the organization Melanin Gamers, and created The Watch — gaming’s first community watch.To join, you just had to clip racism when you heard it on Twitch and DM it to us on Twitter, where we used it to put pressure on developers to take real action, all while building a community of allies that continues to grow to this day.
Tipo de Mídia Case Study
Empresa de produção
Auditivo
President
Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Managing Diretor
Account Manager
Chief Strategy Officer
Director criativo
Director de arte
Director of Creative Technology
Director of Creative Technology
Post
Post
Impressão
Impressão
Produtor
Director de contas
Editor
Assistant Editor
Assistant Editor
Produtor executivo
Realizador
Auditivo
Produtor executivo
Realizador
Compositor
Senior Producer
PR
Media (Agency side)
Media (Agency side)
Supervisor
Digital
Digital

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