Leo Burnett Toronto - "Irrefusable Invites"

Leo Burnett Toronto

Leo Burnett Toronto Toronto, Canadá

Prêmios

719

Marca: Leo Burnett Toronto
País: Canadá

Anunciante: Leo Burnett Toronto

Titulo	Irrefusable Invites
Agência	Leo Burnett Toronto
Campanha	Irrefusable Invites
Anunciante	Leo Burnett Toronto
Marca	Leo Burnett Toronto
Data da primeira Transmissão/Publicação	2022
Sector Empresarial	Agências de publicidade
História	It’s hard to plan a dinner party. Schedules are busy, guests don’t commit, and hosts often have no idea how many people are going to show up. And since dinner parties in Canada are such a huge affair, we thought it was the perfect time to use our annual holiday card brief to create something that was more than a self-promo piece. Something that was useful and memorable.We gifted our clients a way to compel everyone to come to their parties, by creating a collection of Irrefusable Invites — invitations with ingredients in them. These six ingredients came together to make a delicious gravy, forcing every guest to RSVP “yes” unless they wanted everyone else to go gravy-less.Working like postcards, these could be sent out to potential guests, compelling them to show up. Because if they didn’t, the gravy wouldn’t get made, and dinner wouldn’t be the same.
Tipo de Mídia	Impressões colaterais e de marketing directo
Produtora	EPC Graphics
Produtora	Flash Reproductions
Produtora	Rootree
Director criativo	Kohl Forsberg
Produtor	Gord Cathmoir
Director assistente criativo	Natee Likitsuwankool
Director assistente criativo	Appanna Chetranda
Chief Strategy Officer	Tahir Ahmad
Chief Creative Officer	Lisa Greenberg
Chief Creative Officer	Steve Persico
Managing Director Account Management	Natasha Dagenais
President	Ben Tarr
VP Group Creative Director, Design	Man Wai Wong