Premier Paint - "Manhole Messages"

Leo Burnett Toronto

Leo Burnett Toronto Toronto, Canadá

993

Titulo	Manhole Messages
Agência	Leo Burnett Toronto
Campanha	Manhole Messages
Anunciante	Canadian Tire
Marca	Premier Paint
Posted	Novembro 2022
Sector Empresarial	Tintas, protetores de madeira, pincéis, adesivos
História	Traditional paint cans get beat up and rusted out after just one use. Premier Paint’s TruSnap cans don’t. But how do you convince Canadians, who normally buy paint based on the colour, that the can they pick can make all the difference?We found something just as rusty, crusty, and hard to open as traditional paint cans and turned it into advertising media. Using manhole covers outside 47 paint stores across the country, we intercepted people to let them know there's an easier way.Sales rose 11.3% year-over-year, making Premier Paint one of Canadian Tire’s most successful brands and giving Canadians a whole new way to paint without the pain.
Tipo de Mídia	Case Study
Chief Creative Officer	Lisa Greenberg
Chief Creative Officer	Steve Persico
Chief Strategy Officer	Tahir Ahmad
Group Creative Director	Sam Cerullo
Director de arte	Tyler Mckissick
Redator	Coleman Mallery
Vice President (VP)	Melanie Palmer
Executive Production Director	Melanie Palmer
Vice President (VP)	Emma Du Boisson
Executive Production Director	Emma Du Boisson
Integrated Producer	Kaitlyn Balmer
Vice President (VP)	Shauna Paolucci
Group Account Director	Shauna Paolucci
Director de contas	Dorian Burns-Coyne
Supervisor de conta	Ashleigh Mulholland
Supervisor de conta	Devon Toole
Estrategista	Gillian Cameron