IKEA Canada - "IKEA: Cook This Page"

Leo Burnett Toronto

Leo Burnett Toronto Toronto, Canadá

29796

Titulo	IKEA: Cook This Page
Agência	Leo Burnett Toronto
Campanha	IKEA: Cook This Page
Anunciante	IKEA
Marca	IKEA Canada
Posted	Junho 2017
Sector Empresarial	Drogarias, lojas especializadas
História	The Ikea Cook This Page recipe series was created to show people that getting creative in the kitchen can be deliciously easy. Recipe posters were placed in Ikea stores across Canada so customers could take them home and get inspired.The recipes were printed on parchment cooking paper. People filled in the blanks with the relevant ingredients, rolled the page, cooked it, and then sat down to eat! The ingredient blanks were perfectly sized to let users see how much sauce or salt or chive to add. Each recipe incorporated Ikea food and kitchen items.
Tipo de Mídia	Case Study
Comprimento	105 seconds
Chief Creative Officer	Judy John
Director criativo	Lisa Greenberg
Group Creative Director	Anthony Chelvanathan
Group Creative Director	Steve Persico
Director de arte	Anthony Chelvanathan
Redator	Steve Persico
Designer	Anthony Chelvanathan
Artista gráfico	Robin Osmond
Produtor da agência	Franca Piacente
Produtor da agência	Alexandra Postans
Produtor da agência	Gord Cathmoir
Produtor da agência	Anne Peck
Produtor da agência	Carly Price
Fotógrafo	Arash Moallemi
Videographer	Jonathan Lajoie
Editor	David Nakata
Director de contas	Allison Litzinger
Director de contas	Emily Robinson
Supervisor de conta	Rebecca Simon
Chief Strategy Officer	Brent Nelsen
Group Planning Director	Tahir Ahmad