Titulo | Moca Rebrand |
Brief | With MOCA’s grand re-opening in September 2018, we wanted to tell Torontonians and Canadians what MOCA is all about. And that’s to do something, visit something, and experience something that is UnSame.Same is boring. Same is familiar. Same is what you do and see and eat and think every day. MOCA is coming. And it’s UnSame. What you will see, feel, touch and experience is UnSame. The opinions expressed and how they are expressed are UnSame. How you walk in and walk out will be UnSame. See it on Monday and come back on Tuesday; the exhibit will be UnSame. In fact, it’s located in a part of town and in a building that is UnSame. When MOCA opens, you and Toronto and Canada will be UnSame. |
Agência |
Leo Burnett Toronto
|
Campanha |
Moca Rebrand
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Anunciante |
Museum of Contemporary Art (MOCA)
|
Marca |
MOCA Visits and Membership to the museum
|
Posted | Novembro 2019 |
Sector Empresarial | Comunicação institucional
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História | With MOCA’s grand re-opening in September 2018, we wanted to tell Torontonians and Canadians what MOCA is all about. And that’s to do something, visit something, and experience something that is UnSame.Same is boring. Same is familiar. Same is what you do and see and eat and think every day. MOCA is coming. And it’s UnSame. What you will see, feel, touch and experience is UnSame. The opinions expressed and how they are expressed are UnSame. How you walk in and walk out will be UnSame. See it on Monday and come back on Tuesday; the exhibit will be UnSame. In fact, it’s located in a part of town and in a building that is UnSame. When MOCA opens, you and Toronto and Canada will be UnSame. |
Problema | MOCA is motivated by their belief that museums can be culturally and socially useful. They promote exceptional artistic thinking and provide a community space for discourse and creativity.Working across all contemporary art forms, they empower the local Toronto art scene, while informing the international. MOCA is an accessible, welcoming hub rooted and engaged in a culturally rich neighborhood; it is here, through art, thatyou can feel the specialness of this invigorating and hyper-diverse city. |
Tipo de Mídia |
Case Study
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Chief Creative Officer |
Judy John
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Director criativo |
Steve Persico
|
Director criativo |
Lisa Greenberg
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Director criativo |
Anthony Chelvanathan
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Redator |
Steve Persico
|
Director de arte |
Anthony Chelvanathan
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Director de arte |
Man Wai Wong
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Designer |
Man Wai Wong
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Designer |
Ryan Crouchman
|
Illustrator |
Hanna Tapang
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Illustrator |
Hanna Tapang
|
Developer |
Karen Steinberg
|
Developer |
Karen Steinberg
|
Produtor da agência |
Franca Piacente
|
Produtor da agência |
Franca Piacente
|
Produtor da agência |
Tania Gaudio
|
Produtor da agência |
Sabrina DeLuca
|
Produtor da agência |
Alex Postans
|
Print Producer |
Carly Moreau
|
Print Producer |
Carly Moreau
|
Print Producer |
Carly Moreau
|
Director de contas |
Allison Litzinger
|
Director de contas |
Allison Ballantyne
|
Executivo de contas |
Dorota Wierzbicki
|
Executivo de contas |
Dorota Wierzbicki
|
Executivo de contas |
Dorota Wierzbicki
|
Supervisor de conta |
Milly Benko
|
Supervisor de conta |
Milly Benko
|
Supervisor de conta |
Milly Benko
|
Supervisor de conta |
Wendy Richardson
|
Chief Creative Officer |
Brent Nelsen
|
Planeador |
Tahir Ahmad
|
Planeador |
Tahir Ahmad
|
Fotógrafo |
Mike Tjioe
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