La Jornada - "Truth Tag"

DDB Mexico

DDB Mexico Mexico City, México

23333

Titulo	Truth Tag
Agência	DDB Mexico
Campanha	Truth Tag
Anunciante	La Jornada
Marca	La Jornada
Data da primeira Transmissão/Publicação	2017 / 5
Sector Empresarial	Jornais, revistas e livros
Filosofia	DDB Mexico presents “Truth Tag” for La Jornada After a process of change and creative evolution that the agency has had, DDB México presents "Truth Tag", campaign that made for La Jornada (Mexico) and presented as case for Cannes. Truth Tag, is a Twitter tester who respects the natural use of Twitter, saves the user an eternal search, while helping him exercise his right to be truthfully informed. The tool was programmed by the Autonomous University of Mexico and its relevance is particularly important because of the context regarding the consumption of information that we live in social networks. His innovation lies in the fact that instead of judging information as false or true - like other efforts - he leverages the reputation of a medium (in this case La Jornada, one of the largest newspapers in Mexico in terms of circulation and trafficking Digital) for the user to use as a reference point. Thus information can be consumed and shared in a more responsible way.
Tipo de Mídia	Interatividade
Comprimento	120 seconds
VP Creative	Manuel Vega
Director de arte	Tessa Maldonado
Director de arte	Adriana Laroche
Director criativo	Rodrigo Zuñiga
Director criativo	Ana Pontes
Agency Producer	Violeta Lopez