Titulo | Jackpot |
Agência | Ogilvy Mexico |
Campanha | Jackpot |
Anunciante | Asociación Mexicana de Instituciones de Seguros |
Marca | AMIS |
Data da primeira Transmissão/Publicação | 2015 / 4 |
Sector Empresarial | Seguros |
Legenda | Jackpot |
História | This spot from the Mexican Insurance Association (AMIS) shows the ridiculously expensive and painful price of not having a health insurance. It features a man who gets into a work accident in a small town and reveals the real nature of people when they discover that the man’s misfortune is actually fortune for them. The idea was conceived by Ogilvy Mexico and directed by The Maestros’ director Rodrigo Valdés, and it’s part of a health-insurance culture campaign that AMIS is promoting in Mexico. |
Tipo de Mídia | Televisão |
Comprimento | |
Creative Vice President | Cesar Agost Carreno |
Creative Vice President | Ivan Carrasco |
Director executivo criativo | Manuel Vega |
Director criativo | Alejandro Gama |
Redator | Carlos Cervantes |
Director de arte | Uriel Sanchez |
Redator | Gabriel Ouriques |
Director de arte | Jocelyn Contreras |
Produtor da agência | Juan Pablo Osio |
Director de contas | Miguel Velazquez |
Realizador | Rodrigo Valdés |
Editor | Martin Bautista |
Pós-produção | Jorge Valdés |
Produção | Ivan Lomelí |
Produtor executivo | Gerardo Salas |
Auditivo | Emanuel Romero |
Worldwide Chief Creative Officer | Tham Khai Meng |