Ilusion - "Rewedding Nights"

Ogilvy Mexico

Ogilvy Mexico México City, México

6357

Titulo	Rewedding Nights
Agência	Ogilvy Mexico
Campanha	Rewedding Nights
Anunciante	Ilusion
Marca	Ilusion
Data da primeira Transmissão/Publicação	2015 / 4
Sector Empresarial	Lingerie, roupa íntima e pijamas
Legenda	Rewedding Nights, a way to reach women who identified with monotony of marriage and wanted to rekindle the passion in their lives.
História	Ilusion, the most important lingerie brand in Mexico, presents Rewedding Nights a way to reach women who identified with monotony of marriage and wanted to rekindle the passion in their lives. How? By taking out something that they were never going to use and was in the darkest corner of their closets, their wedding dresses, and transform it into a lingerie collection to revive the passion in their marriages. The idea helped match the spirit of the brand, connecting with women in a deep and emotional level.
Tipo de Mídia	Case Study
Comprimento	90 seconds
Director criativo	Ivan Carrasco
Director criativo	Cesar Agost Carreno
General Director Creation	Manuel Vega
Director criativo	Lee Galvez
Director de arte	Ana Pontes
Director de arte	Eduardo Vidals
Redator	Lee Galvez
Redator	Ana Pontes
Produtor da agência	Juan Pablo Osio
Realizador	Martin Bautista
Produtor executivo	Roberto Reynoso
Pós-produção	Jorge Valdés
Produtor executivo	Gerardo Salas