Egale Canada Human Rights Trust - "Coming Out"

TAXI Toronto

TAXI Toronto Canadá

2767

Titulo	Coming Out
Agência	TAXI Toronto
Campanha	Coming Out
Anunciante	Egale
Marca	Egale Canada Human Rights Trust
Data da primeira Transmissão/Publicação	2020 / 6
Sector Empresarial	Direitos humanos
Legenda	Coming out should be safe for everyone.
História	Coming out can be difficult and complicated, and it’s not something most cis-gendered, heterosexual people have insight into. According to a recent study from Egale Canada, over 80% of LGBTQ+ individuals have felt distress related to their sexual orientation or gender identity, and 54% haven’t come out to their colleagues for fear of being rejected or bullied. To bring attention to this issue, Egale and creative agency TAXI Toronto produced a film made entirely of user submitted footage. While the film looks like it’s about the challenges of the Covid-19 pandemic, it’s actually highlighting the emotional struggles we’ve all had during quarantine in order to show a parallel with the much more challenging isolation LGBTQ+ people go through when they can’t come out as who they are.
Tipo de Mídia	Viral
Comprimento	50 seconds
Director executivo criativo	Alexis Bronstorph
Director executivo criativo	Kelsey Horne
Director criativo	Allen Kwong
Redator	Austin Parkin
Director de arte	Listya Nindita
Produtor executivo da agência	Cherie O'Connor
Diretor de Estratégia	Aurora Stewart de Peña
Director de contas	Sara Spears
Editor	Izzy Ehrlich
Compositor	Grayson Mathews
Colorist	Eric Whipp
Pós-produção	Fort York