Titulo | Hotel |
Agência | Y&R London |
Campanha | Idle Thumbs - Virgin Mobile |
Anunciante | Virgin Mobile |
Marca | Virgin Mobile |
Data da primeira Transmissão/Publicação | 2003 / 12 |
Sector Empresarial | Serviços de telefone móvel |
Legenda | The Devil Makes Work For Idle Thumbs |
Resultado | This case shows how advertising enabled Virgin Mobile to grow from a standing start into four million customer business in just four years. Advertising created a distinct positioning for Virgin Mobile by mounting a customer-friendly challenge to the mobile market. This enabled Virgin to overcome the financial size and technological advantages of bigger establishment networks. Virgin Mobile experienced substantial brand-led growth at a time of market slowdown. This growth will generate some £428m gross profit for Virgin. |
Tipo de Mídia | Televisão |
Comprimento | |
Mercado | Reino Unido |
Director de arte | Richard Denney |
Redator | David Henderson |
Realizador | Paul Hunter |
Director de contas | Georgina Wood |
Director de publicidade | James Kydd |
Actor/celebridade | Busta Rhymes |
Planeador | Tom Morton |
Planeador | Sherree Halliwell |
Deputy Planning Director | Tom Morton |