| Titulo | Here For The Drama |
| Agência | St. Luke’s Communications |
| Campanha | Here For The Drama |
| Anunciante | KP Snacks |
| Marca | Butterkist |
| Data da primeira Transmissão/Publicação | 2022 / 1 |
| Sector Empresarial | Batatas fritas, snacks crocantes, bolachas de água e sal |
| Legenda | GO GRAB THE BUTTERKIST |
| Filosofia | KP Snacks has staged a bold stunt for its Butterkist popcorn brand outside Downing Street, highlighting ‘unmissable moments of drama’, with reference to the ongoing controversy over the number of parties held at Number 10 during lockdown. In the tongue-in-cheek campaign, supported by tactical creative from St Luke’s, packs of sweet and salty popcorn are being distributed this morning to passers-by, weary journalists and MPs at 10 Downing Street gates, as Sue Gray announces the findings of the ‘work party’ enquiry. The Butterkist branded digital ad van with ‘HERE FOR THE DRAMA’ headline and ‘GO GRAB THE BUTTERKIST’ endline will be reinforced by people wearing yellow Butterkist hoodies handing out the packets of Butterkist popcorn. The stunt idea, devised by St. Luke’s and brought to life by PR agency Red Consultancy is being amplified on social media through social posts referencing Butterkist being ‘Here for the drama’, including GIFs commenting on posts as news updates on the enquiry emerge from Downing Street. Tongue-in-cheek posts include: It’s all popping off ? #GoGrabTheButterkist alongside an image of the Butterkist van outside Number 10 and the Houses of Parliament. |
| Tipo de Mídia | Ambient |
| Director executivo criativo | Richard Denney |
| Director de arte | Jordan Morris |
| Redator | Danny Jones |
| Planning Director | Emma Banks |
| PR Agency | The RED Consultancy |
| Account Manager | Georgia Thompson |
| Account Manager | Matthew Newman |
| Senior Account Executive | Holly Plat-Higgins |
| Associate Director | Phyllida Dingle |
| Agência de Mídia | Starcom MediaVest |
| Account Manager | Molly Newman |
More Work
SEE ALLA Foodie Family's Paradise
- MARCA:
- Heathrow Airport
- AGÊNCIA:
- St. Luke’s Communications
A Leisure Lover's Paradise
- MARCA:
- Heathrow Airport
- AGÊNCIA:
- St. Luke’s Communications
A Gadget's Head Paradise
- MARCA:
- Heathrow Airport
- AGÊNCIA:
- St. Luke’s Communications
A Beauty Lover's Paradise
- MARCA:
- Heathrow Airport
- AGÊNCIA:
- St. Luke’s Communications
A Fashionista's Paradise
- MARCA:
- Heathrow Airport
- AGÊNCIA:
- St. Luke’s Communications
A Savvy Shopper's Paradise
- MARCA:
- Heathrow Airport
- AGÊNCIA:
- St. Luke’s Communications
Heathrow Express 25 Year Anniversary 3
- MARCA:
- Heathrow Express
- AGÊNCIA:
- St. Luke’s Communications