Titulo | Sunday Grannies (Board) |
Agência | MRM//McCann |
Campanha | Sunday Grannies |
Anunciante | Vodafone |
Marca | Vodafone Romania |
Data da primeira Transmissão/Publicação | 2015 |
Sector Empresarial | Serviços de telecomunicações |
História | In order to prove that technology can help anyone improve his life, we launched a social experiment that fights loneliness among the hundreds of thousands of old people in Romania who live in solitude. We put Facebook in the hands of two lonely grannies who loved to cook, but had no one to share their meals with, and brought them together with students who missed the traditional Sunday goodies. The Grannies posted the menu and students book a chair at their tables, bringing joy to their lonely home. |
Tipo de Mídia | Case Study |
Director de arte | Daniel Strugariu |
Director executivo criativo | Adrian Botan |
Redator | Ruxandra Papuc |
Director criativo | Catalin Dobre |
Director criativo | Ioana Filip |
Director de contas | Dana Hogea |
Director de contas | Cornel Crihana |
Produtora | Multimedia Est |
Director de contas | Dana Hogea |
Director de contas | Cornel Crihana |