Ruxandra Papuc
Executive Creative Director at McCann Worldgroup
Bucharest, Romania, Romênia
TituloSunday Grannies (Board)
Agência
Campanha Sunday Grannies
Anunciante Vodafone
Marca Vodafone Romania
Data da primeira Transmissão/Publicação 2015
Sector Empresarial Serviços de telecomunicações
História In order to prove that technology can help anyone improve his life, we launched a social experiment that fights loneliness among the hundreds of thousands of old people in Romania who live in solitude. We put Facebook in the hands of two lonely grannies who loved to cook, but had no one to share their meals with, and brought them together with students who missed the traditional Sunday goodies. The Grannies posted the menu and students book a chair at their tables, bringing joy to their lonely home.
Tipo de Mídia Case Study
Director de arte
Director executivo criativo
Redator
Director criativo
Director criativo
Director de contas
Director de contas
Produtora Multimedia Est
Director de contas
Director de contas

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