Titulo | An Open Door |
Agência | twofifteenmccann |
Campanha | An Open Door |
Anunciante | Microsoft |
Marca | Xbox 360 |
Posted | Novembro 2009 |
Produto | Forza Motorsport 3 |
Sector Empresarial | Consolas de videojogos |
Legenda | Where Dreams Are Driven |
História | This...is an invitation. A summons. A unique opportunity to consummate the car lust that has been building up inside all of us since we were kids. Its a siren song that calls us headfirst into the world of all things motorsport, and it must be answered. Because whether youre a racer, tuner, painter, designer or just someone who straight up loves cars, there is something waiting inside this game that will fuel your passion. In broadcast, we show a variety of live action, open-doored cars in a variety of environments that will seduce anyone who has ever had their imagination captured by a car. At the end of the spot we see this seduction completed by someone getting into a car within Forza game footage, thereby seizing an opportunity to live out dreams that might have otherwise been impossible to realize in the real world. To make sure that no matter what someones passion for motorsport is, they know there is a place for it within Forza Motorsport 3. Which is what An Open Door is all about. |
Tipo de Mídia | Televisão |
Comprimento | |
Mercado | México, Canadá, Estados Unidos, Japão, França, Alemanha, Reino Unido, Itália, Espanha, Austrália |
Produtora | Anonymous Content |
Director executivo criativo | Scott Duchon |
Director executivo criativo | John Patroulis |
Director de arte | Rey Andrade |
Redator | Joe Rose |
Produtor executivo da agência | Hannah Murray |
Realizador | Malcolm Venville |
Empresa de produção | Rock Paper Scissors |
Empresa de design sonoro | Robot Repair |
Produção musical | Robot Repair |