John Patroulis
Worldwide Chief Creative Officer at Grey
New York, Estados Unidos
TituloAn Open Door
Agência
Campanha An Open Door
Anunciante Microsoft
Marca Xbox 360
PostedNovembro 2009
Produto Forza Motorsport 3
Sector Empresarial Consolas de videojogos
Legenda Where Dreams Are Driven
História
This...is an invitation. A summons.


A unique opportunity to consummate the car lust that has been building up inside all of us since we were kids.
It’s a siren song that calls us headfirst into the world of all things motorsport, and it must be answered.


Because whether you’re a racer, tuner, painter, designer or just someone who straight up loves cars, there is something waiting inside this game that will fuel your passion.


In broadcast, we show a variety of live action, open-doored cars in a variety of environments that will seduce anyone who has ever had their imagination captured by a car. At the end of the spot we see this seduction completed by someone getting into a car within Forza game footage, thereby seizing an opportunity to live out dreams that might have otherwise been impossible to realize in the real world.


To make sure that no matter what someone’s passion for motorsport is, they know there is a place for it within Forza Motorsport 3. Which is what “An Open Door” is all about.
Tipo de Mídia Televisão
Comprimento
Mercado México, Canadá, Estados Unidos, Japão, França, Alemanha, Reino Unido, Itália, Espanha, Austrália
Produtora
Director executivo criativo
Director executivo criativo
Director de arte
Redator
Produtor executivo da agência
Realizador
Empresa de produção
Empresa de design sonoro
Produção musical

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