Dole - "No Fruit Should be Forbidden"

Grey London

Grey London London, Reino Unido

Prêmios

1275

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Dole
País: Reino Unido

Anunciante: Dole Fresh Fruit Europe

Titulo	No Fruit Should be Forbidden
Agência	Grey London
Campanha	No Fruit Should be Forbidden
Anunciante	Dole Fresh Fruit Europe
Marca	Dole
Data da primeira Transmissão/Publicação	2022 / 7
Sector Empresarial	Comércio agrícola
Legenda	Original sin Original snack
História	Poor diets kill more people globally than tobacco and high blood pressure, and malnutrition is the world’s greatest societal challenge according to the Global Nutrition Report.
Filosofia	On International Fruit Day 2022, we wrote a tongue-in-cheek letter to His Holiness, Pope Francis, to rectify the biggest PR disaster in the history of fruit: the calamity of Original Sin. Published in the only newspaper he reads, La Repubblica, the letter sought to redeem the reputation of the ‘forbidden fruit’. We didn’t ask for a lot. Just a tiny change to the Bible, replacing the word “fruit” for any other unhealthy snack, like donuts. Tapping into the world’s biggest influencer, without really expecting him to lift a finger. Today, more than ever, no fruit should be forbidden.
Tipo de Mídia	Case Study
Comprimento	124 seconds
Copywriter	Roberto Kilciauskas
Group Creative Director	Roberto Kilciauskas
Head of Art	Costanza Rossi
Art Director	Pedro Rosa
Group Creative Director	Pedro Rosa
Art Director	John Gibson
Global Creative Chairman	John Patroulis
Worldwide CCO	Javier Campopiano
CSO	Raquel Chicourel
President & CCO	Laura Jordan Bambach
Copywriter	Sam Haynes
Produtor da agência	Marie Hughes
Produtor da agência	India Smith
Produtora	Gramercy Park Studios