Filipe Cuvero
Creative VP at Dentsu Brasil
São Paulo, Brasil
TituloSacred Poster
Campanha Sacred Poster
Anunciante Pobre Juan
Marca Pobre Juan
Data da primeira Transmissão/Publicação
Sector Empresarial Restaurantes e comida rápida
História To extol the meat, specialty of Pobre Juan restaurant, Dentsu agency has created the “Sacred Poster”, composed by a series of stained glasses installed on urban furniture. The purpose of the communication is to show that even with the growth of the chain of stores across the country, Pobre Juan still follows their traditions on preparing their dishes handcrafted, taking care of their holiest ingredient: the meat. Those concepts were an inspiration at the time of advertising the restaurant. That is why the choice of an artistic approach completely manual and at the same time that shows how much the meat is important.
Tipo de Mídia Exterior
Director criativo
Director de arte
Director de arte
Director de arte


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