Pobre Juan - "Sacred Poster"

Dentsu Brasil

Dentsu Brasil Sao Paulo, Brasil

6476

Titulo	Sacred Poster
Agência	Dentsu Brasil
Campanha	Sacred Poster
Anunciante	Pobre Juan
Marca	Pobre Juan
Data da primeira Transmissão/Publicação	2018 / 4
Sector Empresarial	Restaurantes e comida rápida
História	To extol the meat, specialty of Pobre Juan restaurant, Dentsu agency has created the “Sacred Poster”, composed by a series of stained glasses installed on urban furniture. The purpose of the communication is to show that even with the growth of the chain of stores across the country, Pobre Juan still follows their traditions on preparing their dishes handcrafted, taking care of their holiest ingredient: the meat. Those concepts were an inspiration at the time of advertising the restaurant. That is why the choice of an artistic approach completely manual and at the same time that shows how much the meat is important.
Tipo de Mídia	Exterior
Comprimento	86 seconds
Director criativo	Filipe Cuvero
Director de arte	Christian Faria
Director de arte	Eduardo Ataíde
Director de arte	Marlus Lau
Illustrator	Eduardo Ataíde
Illustrator	Marlus Lau
Redator	Murilo Torezan
Redator	Carlos Mori
Fotógrafo	Luiz Moretti