Titulo | The View Of The Brands |
Agência | J. Walter Thompson Brazil |
Campanha | The View Of The Brands |
Anunciante | JWT |
Marca | JWT |
Posted | Julho 2011 |
Sector Empresarial | Comunicação institucional |
Filosofia | Communicate all clients of the agency and the agency itself in a single action. |
Resultado | The result was the exhibition "The View of the Brands". Our clients were no longer simply products, but rather became an option for art and entertainment in São Paulo. We got 1.35 million reais of spontaneous media for our clients and for the agency. The exhibition "Olhar das Marcas" became part of all cultural guides in São Paulo and was covered by open TV, cable TV, magazines, blogs and websites. |
Tipo de Mídia | Packaging, marcas e design |
Chief Creative Officer | Mario D’Andrea |
Director criativo | Roberto Fernandez |
Director de arte | Filipe Cuvero |
Redator | Christian Fontana |
Supervisor de conta | Luciana Rodrigues |
Supervisor de conta | Priscila Arakelian |
Produtora | Digital 21 |