The Impossible Brief - "Blood Relations"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, Israel

16089

Titulo	Blood Relations
Agência	BBR Saatchi & Saatchi
Campanha	Blood Relations
Anunciante	The Peres Center for Peace
Marca	The Impossible Brief
Data da primeira Transmissão/Publicação	2012 / 4
Sector Empresarial	Doação de sangue, órgãos
Legenda	Could you hurt someone with your blood running through their veins?
História	Could you hurt someone with your blood running through their veins?The Peres Centre for Peace presents: Blood Relations - The Israeli Palestinian blood donation project After 60 years of conflict between Israel and the Palestinians, what else could interrupt the cycle of hatred and revenge, and ignite the belief that reconciliation is a real possibility?By bringing those with greatest reason to hate each other together, and getting them to share blood instead of spilling it.
Tipo de Mídia	Promoções e eventos
Planeador estratégico	Rachel Friend
Diretor de Planejamento Estratégico	Guy Gordon
Executivo de contas	Noa Sharf
Supervisor de conta	Lee Bryn
Director de contas	Nir Federbush
Production Manager	Bosmat Marmarely
Chefe de produção	Dorit Gvili
Technical Developer	Leonid Angarov
Designer	Steve Reiches
Director de arte	Nathan Freifeld
Redator	Shachar Aylon
Director criativo	Eddie Goldenberg
Director criativo	Tomer Gidron
Director criativo	Eran Nir
Director executivo criativo	Yoram Levi
Creative Partner	Royer Jean-Christophe