| Titulo | The Personal Billboard |
| Agência | BBR Saatchi & Saatchi |
| Campanha | The Personal Billboard |
| Anunciante | Elite Coffee |
| Marca | Café Namess |
| Data da primeira Transmissão/Publicação | 2012 / 10 |
| Sector Empresarial | Café, chá, bebidas achocolatadas, bebidas de pequeno-almoço |
| História | In a country where international brands are seen to offer a sense of prestige, people are apprehensive about admitting how much they lone the local coffe brand, Elite Café Namess. In 2012, Elite chose to feature real consumers in their ads, giving them an opportunity to openly profess, in the most public medium, their love for their favorite coffee brand. 1000 billboards were posted nationwide with a different specific outdoor appearing on each one, in a location of their own choosing. |
| Tipo de Mídia | Exterior |
| Comprimento | |
| Chief Creative Officer | Yoram Levi |
| Director criativo | Eran Nir |
| Director criativo | Eddie Goldenberg |
| Director de arte | Ori Hasson |
| Director de arte | Yuval Zuckerman |
| Redator | Shachar Aylon |
| Redator | Yiftach Sarig |
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