ZINC Network, IDFI.ge - "Fruits of Heroism (digital)"

Leavingstone

Leavingstone Tbilisi, Geórgia

Prêmios

438

Esse anúncio faz parte da Coleção ACT Responsible

Marca: ZINC Network, IDFI.ge
País: Geórgia

Anunciante: ZINC Network, IDFI.ge

Titulo	Fruits of Heroism (digital)
Agência	Leavingstone
Campanha	Fruits of Heroism
Anunciante	ZINC Network, IDFI.ge
Marca	ZINC Network, IDFI.ge
Data da primeira Transmissão/Publicação	2022 / 11
Sector Empresarial	Instituições, organizações não governamentais
História	In 2008, After the Russian Aggression, living in the near-border region in the heart of Georgia became extremely threatening. Some locals were forced to leave the lands that had been passed down for generations. However, some brave farmers stay despite the ongoing dangers.We created a brand to honor these courageous farmers. To ensure them support with new distribution and communication channels. These brave people stand their ground in the face of constant threat and continue to grow natural food. Our team did everything to help the farmers promote their products.We branded farm products made in this region and developed a campaign to raise awareness. We named their products Fruits of Heroism - a celebration of their bravery and a symbol of hope for the community. And created a special symbol: a barbed wire shattered by sprouts of green leaves and berries. This logo represents the unwavering spirit of the farmers and their resilience. Our symbol helped customers identify products and purchase them as a sign of gratitude and support for the brave farmers.One day, when this land will be free again, the people who return will find a thriving community, thanks to the heroism of those who stayed.
Tipo de Mídia	Case Study
Comprimento	133 seconds
Creative Chairman	Levan Lepsveridze
Chief Creative Officer	Anze Jereb
Director criativo	Mindia Arabuli
Redator	Dachi Imedadze
Head of Design	Matassi Sulakauri
Director de arte	Magda Janjalashvili
Director de contas	Zizi Nasrashvili
Director de contas	Ekaterine Ebanoidze
Redator	Tatia Darsadze
Motion/Design	Luka Shvelidze