Design Village - "Design for design’s sake isn’t design"

BBDO Ukraine

BBDO Ukraine Kyiv, Ucrânia

2020

Titulo	Design for design’s sake isn’t design
Agência	BBDO Ukraine
Campanha	Design for design’s sake isn’t design
Anunciante	Design Village
Marca	Design Village
Data da primeira Transmissão/Publicação	2018
Sector Empresarial	Outros
Filosofia	We created promo posters and identity for Design Village, one of the largest design events in Ukraine. Each year, it brings together people from around the world of visual culture. Our goal was to show that design should be more than just aesthetics— it should be about user experience as well. We used the opportunity to create a de facto public service about the realities of design in Ukraine, forcing designers to confront the same bad design that consumers deal with in everyday life. We released a series of posters with various poorly designed elements. And the festival promotion became a kind of public service announcement. When we published the posters online, people started to comment about mistakes in the posters. A word was misspelled here. An element didn't make sense there. Ultimately, the comments ignited into a conversation about the purpose of design. We reminded the design community in Ukraine that design is more than make up. And that design for design's sake isn't design.
Tipo de Mídia	Packaging, marcas e design
Creative Director	Anze Jereb
Head of Branding Studio	Masha Teterin
Redator	Serhiy Malyk
Redator	Christopher Atwood
Designer	Oleksandr Onatskyi
Illustration	Masha Teterin