hike - "MAKE BEER STAND OUT AGAIN"

BBDO Ukraine

BBDO Ukraine Kyiv, Ucrânia

4628

Titulo	MAKE BEER STAND OUT AGAIN
Brief	‘hike’ was losing ground due to new players – cider, craft beer and hard lemonade. The brand needed to be reinvented with a label redesign.The old 'hike' label had been passed by. Everything has constantly become shorter, quicker and faster – there’s so much content around that there’s no other way. So we created a simple, bold visual identity, based on text symbols.All beer clichés were removed – no hops, mills or barrels. This way ‘hike’ got a minimalistic design with an expressive visual code that can adapt to any context of use.
Agência	BBDO Ukraine
Campanha	MAKE BEER STAND OUT AGAIN
Anunciante	Obolon
Marca	hike
Posted	Novembro 2019
Sector Empresarial	Cervejas, sidras
História	‘hike’ is a mass market beer brand owned by one of Ukraine's largest breweries. It was introduced in 2004 and spent more than a decade on the market without any major changes to its label or logo.
Tipo de Mídia	Packaging Design
Director executivo criativo	Anze Jereb
Director criativo	Denis Keleberdenko
Director de arte	Mariia Plotnikova
Director de arte	Rostyslav Vyshnevyi
Redator	Dima Kishka
Head of Brand	Maria Teterin
Designer	Andriy Kosmeniuk
Designer	Ihor Chalyi
Motion Designer	Oleksiy Katruk
Produtor	Alexsandra Guliai
Director de contas	Marina Kitaeva
Senior Account Manager	Anastasia Bezhevets
Account Manager	Anna Volovitska