Babel - "Full Washing"

BABEL

BABEL Paris, França

7727

Titulo	Full Washing
Agência	BABEL
Campanha	Full Washing
Anunciante	Babel
Marca	Babel
Data da primeira Transmissão/Publicação	2021 / 7
Sector Empresarial	Agências de publicidade
História	We created a fake commercial, first looking like a regular washing powder commercial, before quickly turning into something more unexpected. The stereotyped character starts explaining how to “wash out” your brand using all the different social washing options at the same time. A real recipe for disaster.Our intention was not to throw a paving stone into the pond…but it kind of did, advocating for concrete and legitimate actions instead of only speeches as tools of communication.
Problema	French consumers have spoken: advertisements must stop making insincere claims about doing good. Instead, forward thinking brands should commit to solid initiatives for sincere and lasting progress and communicate them effectively.
Tipo de Mídia	Viral
Comprimento	93 seconds
Director criativo	Jean-Laurent Py
Director de arte	Julian Brice
Redator	Frédérick Lutge
Head of TV	Jeanne Halfon
Produção	Birth Productions
Post-production	Birth Productions
Producer	Tristan Béraud
Chefe de produção	Iman Delimi
3D Team	l'affreux bonhomme
Produção de som	Chut! On vous écoute
Produtora	Birth Productions
Produtor executivo	Yohan Ungar
Produtor executivo	Hugo Legrand-Nathan
Produtor	Tristan Béraud
Produtor	Iman Delimi