Toyota - "Cleanest Test Drive Ever"

Saatchi & Saatchi Düsseldorf

Saatchi & Saatchi Düsseldorf Düsseldorf, Alemanha

15889

Marca: Toyota
País: Alemanha

Anunciante: Toyota Motor Corporation

Titulo	Cleanest Test Drive Ever
Agência	Saatchi & Saatchi Düsseldorf
Campanha	Cleanest Test Drive Ever - Toyota
Anunciante	Toyota Motor Corporation
Marca	Toyota
Posted	Julho 2010
Produto	Auris Hybrid
Sector Empresarial	Automóveis
Filosofia	Our goal was to get people involved during the pre-launch phase of the new Toyota Auris Hybrid by offering them hands-on experience of the car on the net. So we introduced a world premiere technique enabling people to test-drive the car before it is actually available: On auris-hybrid.net you can experience the cleanest test drive ever with the cleanest car in its class. To generate traffic on our website we spread it via mobile, video platforms, billboards, print ads, e-mail newsletters and online communities.
Tipo de Mídia	Interatividade
Mais Informações	www.auris-hybrid.de
Director de contas	Andre Schmidt
Director de contas	Ingo Kahnt
Director de contas	Wolfgang Beckamp
Account Manager	Mathias Kossmann
Account Manager	Sandra Lipinski
Account Manager	Julia Vanvlodorp
Account Manager	Julia Stark
Director executivo criativo	Stephan Zilges
Director criativo	Michael Lorscheider
Director criativo	Martin van den Hoogen
Director criativo	Marco Obermann
Redator	Juliane Blersch
Director de arte	Björn Brzeske
Director de arte	Frank Olma
Director de arte	Concetta Milione
Redator	Martin Cornet
Produtora	North Kingdom
Produtor	Marcus Ivarsson
Produtor	Henrik Karlsson
Produtor	Mikael Emtinger
Programador	David Ochmann
Programador	Anthony Collins
Programador	Roman Hippler
Programador	Sebastian Staats
Programador	Christoph van Daele