Samsøe Samsøe - "Resell Tag"

Uncle Grey

Uncle Grey Copenhagen, Dinamarca

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5248

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Samsøe Samsøe
País: Dinamarca

Anunciante: Samsøe Samsøe

Titulo	Resell Tag
Agência	Uncle Grey
Campanha	Resell Tag
Anunciante	Samsøe Samsøe
Marca	Samsøe Samsøe
Data da primeira Transmissão/Publicação	2022 / 4
Sector Empresarial	Armazéns de roupa e acessórios
História	“The Resell Tag” is a unique scannable code in each piece of clothing that will activate a series of digital actions, automatically creating a sales ad for the item and promoting it across Facebook and Instagram.
Filosofia	Each item comes with a micro media budget attached, that allows for a hyper-targeted campaign that promotes the item on Facebook and Instagram to help create interest and find a new home for the item. The Resell Tag is designed to activate a series of data points that is assigned to each tag and make the reselling of the particular item as quick and painless as possible. Ensuring that clothes don’t wind up in the back of the closet, but instead, extend the life cycle of each and every item and make sure it gets worn.
Tipo de Mídia	Case Study
Comprimento	75 seconds
Director de publicidade	Peter Sextus
Director de publicidade	Klara Lykke Reddersen
Director de publicidade	Sofie Niebuh
Director de publicidade	Andy Sørensen
Director de publicidade	Christian Øgendahl
Creative Chairman	Lars Samuelsen
Director executivo criativo	Lars Dyhr
Worldwide Chief Creative Officer	Javier Campopiano
Director criativo	Andreas Hoff
Director criativo	Clara Prior-Knock
Digital Director	Kasper Andkjaer Nielsen
Client Services Director	Josephine Winther-Poupinel
Director de arte	Louise Dupont Cerroni
Editor & Motion Graphics Artist	Thorbjørn Fessel
Creative/Photographer	Rasmus Lind
Creative	Simon Frøsig Christensen
Creative	Nicoline Grace Paulsen
Account Manager	Nina Brinkmann Jønler
Final Artist	Michael Madsen
Estrategista	Gustav Thuesen