VIPP - "Some values belong in the bin. Others don't"

Uncle Grey

Uncle Grey Copenhagen, Dinamarca

794

Titulo	Some values belong in the bin. Others don't
Agência	Uncle Grey
Campanha	Some values belong in the bin. Others don't
Anunciante	VIPP
Marca	VIPP
Data da primeira Transmissão/Publicação	2022 / 12
Sector Empresarial	Utensílios domésticos, decoração e jardinagem
Filosofia	The World Cup has been filled with controversial attitudes and statements by FIFA. Showcasing the true nature of an organization (and not least their president) that is both out of touch with modern values but also makes it impossible for teams and fans to express their opinions. In truth they are repressing freedom of speech and target inclusion and the opportunity to display solidarity with people of different genders and sexual identities. And one person specifically has become the symbol of this hypocrisy – FIFA President, Gianni Infantino. At Vipp we want to promote free speech and the right of self-expression. So, it was time to leverage our most ionic product to bring our point across. The bin. The campaign featured in the two largest newspapers (Berlingske Tidende and Politiken) and was picked up by news on TV by the largest TV-station in DK.
Tipo de Mídia	Imprensa e publicações
Executive Creative Director, Design	Lars Dyhr
Creative Chairman	Lars Samuelsen
Chief Operating Officer (COO)	Charlotte Porsager
Director de publicidade	Kasper Egelund
Director de publicidade	Christina Hinding
Retouching	Wetouch
Retocador digital	Michall Cadovius