Titulo | Empty Chairs - Board |
Agência | Uncle Grey |
Campanha | Empty Chairs |
Anunciante | Børns Vilkår & Egmont Fonden |
Marca | Børns Vilkår & Egmont Fonden |
Data da primeira Transmissão/Publicação | 2020 / 10 |
Sector Empresarial | Instituições, organizações não governamentais |
História | A silent demonstration using 500 empty chairs set up outside the Danish parliament on its opening day – each chair a symbol for a child staying away from school. |
Filosofia | To emphasize our point, each chair had a handwritten statement for why children were staying home from school. Bullying, violence, abuse, or suicidal thoughts were just some of the reasons that made people feel the problem in an emotional way and gave voice to a large group of kids that had been largely forgotten.The campaign was set up overnight in front of the Danish parliament on the opening day. Doing so, we created a one-of-a-kind backdrop for one of the most news-worthy days of the year. Media and politicians simply couldn’t ignore the message as they passed by, gave interviews in from of the chair or even read out some of the quotes. |
Tipo de Mídia | Case Study |
Comprimento | |
Creative Chairman | Lars Samuelsen |
Chief Strategy Officer | Lars Samuelsen |
Chief Operations Officer | Charlotte Porsager |
Equipa criativa | Cecilie Jelstrup Larsen |
Equipa criativa | Marie Frederiksen |
Fotógrafo | Rasmus Lind |
Equipa criativa | Hans Augustenborg |
Editor | Daniel Halasz |
Motion Design | Jesper Helvik |