| Titulo | Don't lose sight of your dreams 1 |
| Agência | BBDO Group Germany |
| Campanha | Don't lose sight of your dreams |
| Anunciante | General Motors Corp. |
| Marca | Ford Mustang GT |
| Posted | Dezembro 2020 |
| Sector Empresarial | Automóveis |
| História | Desktops are modern picture frames. The wallpapers we choose show the things we desire and dream of. That’s why subconsciously we don’t want the favorite parts of the picture to be hidden by files and folders. We uncover this insight with the dream wallpaper of all drivers: THE dream car Ford Mustang. For the re-launch of this icon, we turned our idea into a print campaign. With three pieces of arty arrangements, much love for detail and lots of funny „Easter eggs“ hidden in folders and titles, we gave our target group an outer perspective of themselves and remembered them: don’t lose sight of your dream. |
| Tipo de Mídia | Imprensa e publicações |
| Chief Creative Officer | Till Diestel |
| Creative Managing Director | Kristoffer Heilemann |
| Director executivo criativo | Rod Henriques |
| Director executivo criativo | Martin Soendergaard |
| Director de arte | Ailton Henriques |
| Director de arte | Samuel Tettey |
| Redator | Henrik van Laak |
| Client Services Director | Simon Stitzl |
| Director de contas | Vera Vanselow |
| Conceito | Gustavo Neves |
| Conceito | Rodrigo Stoisch |
| Fotógrafo | Patrick Curtet |
| Fotógrafo | Roy Ritchie |
More Work
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