Transklar e.V., Trans-Ident e.V. and Rosa Strippe e.V. - "Saved Memories"

Serviceplan Germany

Serviceplan Germany Munich, Alemanha

Prêmios

1619

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Transklar e.V., Trans-Ident e.V. and Rosa Strippe e.V.
País: Alemanha

Anunciante: Transklar e.V., Trans-Ident e.V. and Rosa Strippe e.V.

Titulo	Saved Memories
Brief	Many trans people find it too painful to look at their childhood photographs. Childhood pictures can trigger gender dysphoria, a condition where people feel their body does not align with their true gender identity. As a result, old photographs stay packed away. The SAVED MEMORIES PROJECT is a creative community supporting trans people in recovering lost childhood memories with the help of Artificial Intelligence. Childhood photographs are scanned and then transformed with AI to align the images with the person's true gender identity. At the heart of the project is a documentary short film where three inspiring trans influencers tell their stories and unpack their old photos to have these moments reimagined with AI. The call-to-action drives people to saved-memories.org, where they find detailed tutorials by project AI artist Jacque Alomo that show them how to transform their own images or those of a loved one.
Agência	Serviceplan Germany
Campanha	Saved Memories
Anunciante	Transklar e.V., Trans-Ident e.V. and Rosa Strippe e.V.
Marca	Transklar e.V., Trans-Ident e.V. and Rosa Strippe e.V.
Data da primeira Transmissão/Publicação	2023 / 5
Sector Empresarial	Acções caridade, fundações, voluntariado
História	Many Trans people report that they cannot look at their childhood photos after a successful transition: "Saved Memories" transforms childhoood pictures to reflect the person’s true gender identity using artificial intelligence
Tipo de Mídia	Case Study
Comprimento	120 seconds
Empresa de design sonoro	Not a Machine Berlin
Produção musical	Not a Machine Berlin
Post	Marla Grading
Produção	Marla Grading
Global Chief Creative Officer	Alex Schill
Managing Diretor	Myles Lord
General Manager	Maximilian Florian Schöngen
Empresa de produção	Moritz Scharl
Chief Creative Officer	Till Diestel
Director executivo criativo	Jan Lucas
Director criativo	Frauke Ehlers
Director de arte	Katrin Burkhardt
Director de arte	Elisabeth (Lana) Kari
Director de arte	Alexandre Levesque
Produtor da agência	Josephine Rügge
Realizador	Sarah Fürstenberg
General Manager	Eva Sophie Vogelgesang