Global Chief Creative Officer
at
Leo Burnett Worldwide - HQ, Chicago
Chicago, Estados Unidos
| Titulo | Happy Box |
| Agência | Leo Burnett |
| Campanha | Happy Box |
| Anunciante | McDonald's |
| Marca | McDonald's |
| Data da primeira Transmissão/Publicação | 2011 / 7 |
| Sector Empresarial | Comida |
| Filosofia | The TV advertisement, known as ‘Happy Box’ features larger than life Happy Meal boxes in unexpected locations, used as a metaphorical celebration of the joy that the Happy Meal experience offers up to kids, and parents alike. Each box takes on a different guise throughout the commercial – a reflective box that unexpectedly spurts water; a red, furry cuddly box that vibrates when touched; a paint-me box; an inflatable spaghetti strand box which acts as a maze for kids to play hide & seek in. |
| Tipo de Mídia | Televisão e Cinema |
| Música/som | Wave Studios |
| Produtora | Moxie Pictures LDN |
| Produtora | MPC LDN |
| Realizador | Neil Gorringe |
| Planeador | Ben Fox |
| Other | OMD |
| Planeador | Matthew Watts |
| Director criativo | Tony Malcom/Guy Moore |
| Director de arte | Trevor Webb/Sarah Clift |
| Redator | Trevor Webb/Sarah Clift |
| Director executivo criativo | Mark Tutssel |
| Editor | James Rosen |
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