President & Co-Creative Director
at
Needleman Drossman & Partners
New York, Estados Unidos
| Titulo | Snoring |
| Agência | Needleman Drossman & Partners |
| Campanha | It Makes A Difference - ECEC Oil Heat |
| Anunciante | East Coast Energy Council |
| Marca | Oil Heat |
| Data da primeira Transmissão/Publicação | 2001 / 4 |
| Sector Empresarial | Autoridades energéticas e hidráulicas |
| Legenda | Oil Heat. It makes a difference. |
| História | We hear a man talking about how moving to a house with oil heat cured his wife's snoring. |
| Filosofia | Refresh the image of oil heat with an irreverent, attention-getting campaign designed to appeal to this younger consumer. |
| Problema | Oil heat has been losing customers to gas heat. Gas heat's positioning as a clean, more modern alternative is convincing many younger homeowners to switch. |
| Tipo de Mídia | Rádio |
| Comprimento | |
| Mercado | Estados Unidos |
| Director criativo | Bob Needleman |
| Director criativo | Neil Drossman |
| Produtor da agência | Marty Friedman |
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