President & Co-Creative Director
at
Needleman Drossman & Partners
New York, Estados Unidos
| Titulo | Rapper |
| Agência | Needleman Drossman & Partners |
| Campanha | Rapper |
| Anunciante | The Blue Ribbon Prostate Initiative |
| Marca | The Blue Ribbon Prostate Initiative |
| Posted | Julho 2004 |
| Sector Empresarial | Associações de informação e de luta contra doenças |
| Filosofia | The goal of the advertising is two fold: To wake men up to the reality of prostate cancer and do so in a way theyll understand and to encourage loved ones of men over 45 to have their significant others tested. |
| Problema | Background: Every year 30,000 men die of prostate cancer. For some reason it hits African Americans the hardest. The Blue Ribbon Prostate Initiative is an organization designed to help raise awareness of prostate cancer and encourage men 45 years and older to get tested. Insight: Most men are in denial about prostate cancer. Theyd rather do anything than get a prostate screening, even though it could save their lives. Some men dont even know where their prostate is. |
| Resultado | The advertising campaign is about to run, but it has already helped The Blue Ribbon Prostate Initiative raise money, awareness and media interest. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Estados Unidos |
| Director criativo | Bob Needleman |
| Director criativo | Neil Drossman |
| Actor/celebridade | Usher |
More Work
SEE ALLUntamed
- MARCA:
- Stetson
- AGÊNCIA:
- Needleman Drossman & Partners
Learning Disabilities
- MARCA:
- Kids In Need
- AGÊNCIA:
- Needleman Drossman & Partners
The Navel
- MARCA:
- Folonari
- AGÊNCIA:
- Needleman Drossman & Partners
The Toe
- MARCA:
- Folonari
- AGÊNCIA:
- Needleman Drossman & Partners
Lattitude 45
- MARCA:
- Parallèle 45
- AGÊNCIA:
- Needleman Drossman & Partners
Complete Concentration
- MARCA:
- Feudo Monaci
- AGÊNCIA:
- Needleman Drossman & Partners