Scrabble - "Meet Blank"

Pereira O'Dell

Pereira O'Dell San Francisco, Estados Unidos

11599

Titulo	Meet Blank
Agência	Pereira O'Dell
Campanha	Crazy Combinations
Anunciante	Mattel, Inc.
Marca	Scrabble
Data da primeira Transmissão/Publicação	2012 / 12
Sector Empresarial	Brinquedos e jogos
Legenda	Bringing Letters and People Together
História	Meet the personalities behind the Scrabble tiles in these global brand television spots. The spots aired in France, Latin America, Spain Germany and Mexico and feature Scrabble characters “P”, “Q” and “Blank” who struggle with their worth as part of words. In one spot a Lonely Q (worth a whopping 10 points) tries to find letters he can be next to, while in another spot, the universal Blank is a self proclaimed man of the world with infinite possibilities. This quirky campaign assigns personality characteristics to Scrabble tiles which is a new twist in how we have marketed the game previously. So the next time you say your Scrabble tiles are useless, think about how that makes them feel.
Tipo de Mídia	Televisão
Comprimento	31 seconds
Director executivo criativo	Jaime Robinson
Director criativo	Arício Fortes
Director criativo	Paulo Coelho
Director de arte	Keli Linehan
Redator	Charlie Wolff
Produtor da agência	Jeff Ferro