Titulo | Beast 2 |
Brief | The Mercedes-AMG GT is a beast on the road. With four doors, the beast is now family friendly. |
Agência |
BBDO China
|
Campanha |
Beasts
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Anunciante |
Mercedes Benz
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Marca |
Mercedes-AMG
|
Posted | Novembro 2019 |
Sector Empresarial | Automotor
|
História | The Mercedes-AMG GT is a beast on the road. With 4 doors, the beast was now family friendly.Made to look like a typical family portrait, the ads feature the beast in his most tender and loving moments. The beast is a family man. |
Problema | Mercedes-AMG was launching the 4-door edition of the GT for the very first time in China.The Mercedes-AMG GT is a beast on the road. With 4 doors, the beast was now family friendly.Made to look like a typical family portrait, the ads feature the beast in his most tender and loving moments. The beast is a family man.The poster campaign was initially launched in Mercedes showrooms in Shanghai. After getting a tremendous response for the posters, Mercedes decided to run it in more cities across China. |
Tipo de Mídia |
Imprensa e publicações
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Chairman |
Leong Wai Foong (Shanghai)
|
Chief Creative Officer |
Leong Wai Foong (Shanghai)
|
Chief Creative Officer |
Arício Fortes
|
Director executivo criativo |
Kelvin Leong
|
Group Creative Director |
Mukund Olety
|
Director assistente criativo |
Jack Goh
|
Director criativo |
Tam Jian Zhonag
|
Director de arte |
Lucia Tan
|
Director assistente criativo |
Cheng Zhang
|
CONTENT MANAGER |
Cathy Ren
|