Arício Fortes
Chief Creative Officer / Copywriter at BBDO Indonesia
São Paulo, Brasil
TituloThe Mining Screensaver
Agência
Campanha The Mining Screensaver
Anunciante Change.org
Marca Change.org
Data da primeira Transmissão/Publicação 2018
Sector Empresarial Acções caridade, fundações, voluntariado
História Change.org, the world's largest petition platform, and TracyLocke Brazil have created The Mining Screensaver, a screensaver that, once installed, uses computers to mine cryptocurrencies and turn them into donations for the Change.org Foundation, helping promote changes in areas such as health, education, human rights, economics and politics.
Filosofia The mining process works as follows: The Mining Screensaver performs a pool mining operation, which means that whenever computers with the screensaver installed complete mining calculations, they receive micro fractions of cryptocurrency, which are automatically transferred to the Change.org Foundation account. The software is totally secure and the more computers are mining together, the greater is the processing power, increasing the donations. The foundation then allocates the money raised to fulfill its mission throughout the world, with a special focus on Latin America and Brazil. Today, more than 200 million use Change.org all around to world to change what they want, a number that grows every day.
Tipo de Mídia Interatividade
Comprimento
Mais Informações https://theminingscreensaver.com
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