Titulo | SPEARMINT |
Agência | Forsman & Bodenfors Göteborg |
Campanha | Tooth |
Anunciante | Apoteket Ab |
Marca | Pharmacy |
Posted | Novembro 2015 |
Sector Empresarial | Saúde, higiene e produtos farmacêuticos |
História | A whitening handyman arrives to a tooth. But the tooth is infested with caries and is in greater need of a fluoride company. Apoteket is the Swedish Pharmacy. They have been our client since 2006, when there was still a monopoly market. Since 2010 Apoteket has been facing competition. Even so, over the past years the brand has gone from "strong recognition" to "exemplary recognition." (This is a ranking that only IKEA and Apoteket have managed to achieve in the well-known report carried out by Nordic Brand to measure Sweden's strongest companies and brands.) Even commercially, the "old monopoly" brand keeps delivering better results than any of its hungry competitors. |
Tipo de Mídia | Televisão e Cinema |
Director de arte | Joakim Blondell |
Produtor da agência | Magnus Kennhed |
Designer gráfico | Peder Bergstrand |
Supervisor de conta | Lina Engler |
Supervisor de conta | Emelie Schröder |
Director de contas | Leif Sorte |
Account Manager | Lena Birnik |
Planeador | Lars Friberg |
Digital Producer | Helena Ward |
Digital Producer | Andreas Johansson |
Produtora | OMD |
Producer | Lars Nordenson |
Executivo de contas | Therese Petterson |
Fotógrafo | Göran Hallberg |
Produtor executivo | Therese Engberg |
Música | Oscar Fogelström |
Editor | Peter Wendin |
Empresa de design sonoro | Red Pipe |
Pós produção | Chimney |