| Titulo | Budweiser summons new rock bands to show that #RockIsAlive |
| Agência | Africa |
| Campanha | International Day of Rock |
| Anunciante | Ambev |
| Marca | Budweiser |
| Data da primeira Transmissão/Publicação | 2019 / 7 |
| Sector Empresarial | Cervejas, sidras |
| História | In many countries July 13th is considered the International Day of Rock ‘N’ Roll, in honor of Live Aid mega event that happened on that day in 1985. In Brazil this day seems to be special. Brands of all genres seize the opportunity to create campaigns. Budweiser, the beer that has always stimulated the production of independent music, could not be left out. The stunt is based on a famous statement by Gene Simmons. In 2014, the legendary Kiss bassist gave an interview where he proclaimed the death of Rock 'N' Roll. 5 years later, Budweiser invited Andreas Kisser, another legendary rock star, Sepultura’s band guitarist, to help prove that #RockIsAlive. Andreas comes as the conductor who leads new bands from the Brazilian independent scene into a funeral rock 'n' roll march that mocks Gene's statement. In a church-like setting, a depiction of death walks to the altar where it’s confronted by Andreas. The rock star picks up his guitar and heads to the stage where he begins to play a heavy metal funeral march. Then, the new bands are revealed and the funeral march is played in an explosive rock opera. Hashtag #RockIsAlive confirms they are not dead. To celebrate the International Rock ‘N’ Roll day, Budweiser commits to record upcoming rock ‘n’ roll bands in its own studio in Brazil, called B-Side, to help keep the good new rock ‘n’ roll alive. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Chief Creative Officer | Sergio Gordilho |
| Director executivo criativo | Matias Menendez |
| Equipa criativa | Rodrigo Barbosa |
| Equipa criativa | Fernando Marar |
| Equipa criativa | Alexandre Giampaoli |
| Equipa criativa | Andriws Vilela |
| Account Manager | Carol Boccia |
| Account Manager | Heloisa Pupim |
| Account Manager | Francine Pellacani |
| Account Manager | Vinícius Lopes |
| Account Manager | Rafael Mattos |
| Director de media | Antonio Arbex |
| Director de media | Bruna Morano |
| Director de media | Leonardo Araujo |
| Director de media | Fabio Vannucci |
| Planeador | Rodrigo Maroni |
| Planeador | Jose Lucas de Paula |
| Planeador | Daniela Ferrari |
| Digital Strategist | Sabrina Teixeira |
| Produtor da agência | Rodrigo Ferrari |
| Produtor da agência | Tais Olhiara |
| Produtor da agência | Ian Inglez |
| Produtora | YOURMAMA |
| Realizador | Cassu |
| Produtor executivo | Mayra Faour Auad |
| Produtor executivo | André Pinho |
| Produtor executivo | Fernando Carvalho |
| Coordinator | João da Terra |
| Director de fotografia | Maurício Padilha |
| Production Art Director | Ana Henriques |
| Make up | Aline Matias |
| Post-Production Coordinator | Vivi Torre |
| Pós produção | Warriors VFX |
| Empresa de produção | Akira Nannbu |
| Empresa de design sonoro | Satelite Audio |
| Music Director | Roberto Coelho |
| Music Director | Kito Siqueira |
| Music Director | Daniel Iasbeck |
| Produção de som | Satélite |
| Audio Post Production | Satélite |
| Director de publicidade | Ricardo Dias |
| Director de publicidade | Bruna Buas |