Sergio Gordilho
Co-President/Chief Creative Officer at Africa
São Paulo, Brasil
TituloPiano
Agência
Campanha Viva no Seu Tempo
Anunciante Telefónica
Marca Vivo
Data da primeira Transmissão/Publicação 2023 / 6
Sector Empresarial Serviços de telecomunicações
História The film begins with the grandfather playing a piano. Then two sisters appear sitting on the living room floor looking forward and watching this gentleman, then they begin to sing "Tempo rei". The sisters mix up the rhythm of the lyrics and the grandfather stops playing and starts laughing and so do her sisters. We return to the man who makes a gesture with his hand, telling the children to sing along with him again. The scene cuts and we see the mother entering the room looking towards the girls. The scene returns to the man who continues playing and singing along with the girls "transform the old ways of living", and the mother walks across the room and hugs the girls. The scene cuts and we see a video call with you on the tablet. He stops playing and blows the girls a kiss. The scene returns to the sisters and mother, who now wave to you on the video call saying "bye bye". The child hangs up the video call, looks at the woman and they sing again "tempo rei, oh tempo rei" and they are smiling, here comes a lettering #TemTempopratudo, then we see the signature of the Viva no seu tempo campaign, accompanied by the vivinho.
Tipo de Mídia Televisão
Comprimento
Mercado Brasil
Chief Creative Officer
Director criativo
Director/Executive Creative Director
Produtora

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