| Titulo | APB Reloaded "Be All You Can't Be" |
| Agência | Ayzenberg Group |
| Campanha | APB Reloaded "Be All You Can't Be" |
| Anunciante | [a]list games and GamersFirst |
| Marca | APB Reloaded |
| Data da primeira Transmissão/Publicação | 2011 / 11 |
| Sector Empresarial | Consolas de videojogos |
| Legenda | Be All You Can't Be |
| História | [a]list games and GamersFirst present “Be All You Can’t Be,” the live action trailer for the popular video game APB Reloaded. Filmed on location in Los Angeles, the spot features action-packed vignettes that begin as filmed scenes and play out as sequences in the game, all the while highlighting the urban warfare that players experience. It also showcases the level of in-game customization at players’ fingertips using a real time transformation effect filmed over green screen where live actors “shed” their looks on the fly. YouTube celebrities Tobuscus, SeaNanners, SMP Films and Katers17 make cameos. |
| Filosofia | Create a live action trailer to highlight game play features, including open world urban warfare and deep character customization, in the big-budget online video game APB Reloaded. Concept inspired by the positioning and slogan developed for the product by Ayzenberg Group and [a]list games, "Be All You Can't Be." |
| Problema | Blend live action and game play to create vignettes that begin as filmed scenes and end as in-game sequences. Highlight ability for in-game charactes to drastically change their looks in live action sequences. |
| Resultado | One memorable video game trailer. |
| Tipo de Mídia | Televisão |
| Trilha sonora | "Be All You Can't Be" by Chaundon |
| Letrista | Chaundon |
| Licenciamento de Música | Ricardo Mireles |
| Efeitos especiais | Richard Castro |
| Efeitos especiais | Steve Sikorski |
| Redator | Clark Crozer |
| Director criativo | Jon Menefee |
| Director criativo | Steve Fowler |
| Director criativo | Gary Goodman |
| Director executivo criativo | Eric Ayzenberg |
| Realizador | Michael Chaves |
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