Titulo | Best Fries on the Planet |
Agência | Leo Burnett Chicago |
Campanha | Best Fries on the Planet |
Anunciante | MOCNI (McDonald's Operators of Chicagoland and Northwest-Indiana) |
Marca | McDonald's |
Posted | Novembro 2011 |
Sector Empresarial | Comida |
História | Best Fries on the Planet campaign is a multi-tiered, non-traditional consumer engagement plan designed to embrace and leverage a truly beloved and revered icon: McDonald’s Fries—a product that symbolizes the best of quality in the industry and builds both the McDonald’s brand and its business (96% of fry sales don’t leave McDonald’s alone). |
Tipo de Mídia | Televisão e Cinema |
Editor | Nikki Vapensky |
Realizador | Kenny Herzog |
Talento | Jeff Cowie |
Production Manager | Gretchen Hernandez |
Produtor | Samantha Howes |
Produtor | Bridget Rose |
Produtor executivo | Denis Giroux |
Redator | Jason Curry |
Director de arte | Tim Ratchford |
Director criativo | Brian Shembeda |
Director criativo | Avery Gross |
Director executivo criativo | John Montgomery |
Chief Creative Officer | Susan Credle |