| Titulo | Fry Lights |
| Agência | Leo Burnett Chicago |
| Campanha | Fry Lights |
| Anunciante | MOCNI (McDonald's Operators of Chicagoland and Northwest-Indiana) |
| Marca | McDonald's |
| Posted | Novembro 2011 |
| Sector Empresarial | Comida |
| História | Best Fries on the Planet campaign is a multi-tiered, non-traditional consumer engagement plan designed to embrace and leverage a truly beloved and revered icon: McDonald’s Fries—a product that symbolizes the best of quality in the industry and builds both the McDonald’s brand and its business (96% of fry sales don’t leave McDonald’s alone). From now until Dec. 8, 2011, the sky will be lit up by "Fry Lights" on Clark and Ontario streets to lead you to the golden arches, and will be viewable from up to three miles away. |
| Tipo de Mídia | Cartaz |
| Editor | Nikki Vapensky |
| Realizador | Kenny Herzog |
| Talento | Jeff Cowie |
| Production Manager | Gretchen Hernandez |
| Produtor | Samantha Howes |
| Produtor executivo | Bridget Rose |
| Produtor executivo | Denis Giroux |
| Redator | Jason Curry |
| Director de arte | Tim Ratchford |
| Director criativo | Brian Shembeda |
| Director criativo | Avery Gross |
| Director executivo criativo | John Montgomery |
| Chief Creative Officer | Susan Credle |
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