Titulo | Shamrock Shake Spill |
Agência | Leo Burnett Chicago |
Campanha | Shamrock Shake Spill |
Anunciante | McDonald's |
Marca | MOCNI (McDonald's Operators of Chicagoland and Northwest-Indiana) |
Data da primeira Transmissão/Publicação | 2011 / 3 |
Produto | Shamrock Shake |
Sector Empresarial | Restaurantes e comida rápida |
Filosofia | In celebration of St. Patrick's Day, a larger-than-life nautical Shamrock Shake shared in the Chicago River dyeing tradition. The Shamrock Shake cruised up and down the Chicago River as thousands of spectators watched the 12-foot cup, tipped on its side with minty green shake material pouring out, give the impression that it was dyeing the river. |
Tipo de Mídia | Transporte e veículos |
Mercado | Estados Unidos |
Chief Creative Officer | Mark Tutssel |
Fotógrafo | Jeff Schear |
Produtora | Studio 1 Digital |
Produtor | Samantha Howes |
Produtor executivo | Denis Giroux |
Redator | Jason Curry |
Director de arte | Tim Ratchford |
Director criativo | Avery Gross |
Director criativo | Brian Shembeda |
Director executivo criativo | John Montgomery |
Director executivo criativo | John Montgo |