Denis Giroux
Group Executive Producer at Morton Jankel Zander (MJZ)
Chicago, Estados Unidos
TituloShamrock Shake Spill
Agência
Campanha Shamrock Shake Spill
Anunciante McDonald's
Marca MOCNI (McDonald's Operators of Chicagoland and Northwest-Indiana)
Data da primeira Transmissão/Publicação 2011 / 3
Produto Shamrock Shake
Sector Empresarial Restaurantes e comida rápida
Filosofia In celebration of St. Patrick's Day, a larger-than-life nautical Shamrock Shake shared in the Chicago River dyeing tradition. The Shamrock Shake cruised up and down the Chicago River as thousands of spectators watched the 12-foot cup, tipped on its side with minty green shake material pouring out, give the impression that it was dyeing the river.
Tipo de Mídia Transporte e veículos
Mercado Estados Unidos
Chief Creative Officer
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