| Titulo | Lassa Umbrella Ultimate Water Drainage |
| Agência | Rafineri |
| Campanha | Lassa Umbrella Ultimate Water Drainage |
| Anunciante | Lassa |
| Marca | Lassa Tyres |
| Posted | Abril 2006 |
| Produto | Ultimate wate drainage of tires |
| Sector Empresarial | Pneus, acessórios, óleos, gasóleo, gasolina |
| Filosofia | It was necessary to find a promotional idea which underlined the feature. As people believe rainy days are over with the end of winter, their attention to their tyres decrease. These umbrellas were created to draw attention to the need of water drainage on tyres during spring rains. Umbrellas were given away to those who bought two Lassa tyres. |
| Problema | The leader Turkish tyre brand Lassa, redeveloped its tyres for higher water drainage quality. The brief was to underline this new feature through a promotional activity. |
| Resultado | 10.000 umbreallas were given away, 20.000 Lassa tyres were sold. Moreover, it was great to see people comfortably walking under the rain carrying Lassa umbrellas. |
| Tipo de Mídia | Produtos promocionais |
| Mercado | Turquia |
| Produtor da agência | Lale Bakirezer |
| Director criativo | Ayse Bali |
| Director criativo | Murat Cetinturk |
| Executivo de contas | Zeynep Denizci |
| Fotógrafo | Fethi Izhan |
| Director de arte | Ali Burak Erkan |
| Director de contas | Pelin Onat |
| Redator | Ilker Zaharya |